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#39 The Paradox of Choice

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December 23, 2009 · 4 Comments

39_Schwartz

Barry Schwartz, psychologist and author, contends that although you may think you want more options, and that having those myriad alternatives will make you happier and more satisfied…

…you’re wrong. It’s actually making you miserable.

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4 Comments so far

  1. one of the most entertaining podcasts I have ever listen to.

    by robert · on December 31, 2009 at 1:30 am

  2. This could also help explain why Apple products are so popular. Limited choice but good quality.

    by Paul · on January 2, 2010 at 6:30 am

  3. Dr. Schwartz’s research speaks loudly to me – excellent interview. I could listen to him talk on this subject all day.

    by Brad · on January 5, 2010 at 3:09 pm

  4. If the secret to happiness is lowering my expectations, I guess I’m going to die miserable.

    by Swagger Factor · on November 9, 2010 at 6:08 pm




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